"Filming a legit full part is one of the best challenges snowboarding has to offer, but it comes at a price that many can’t afford to pay. And the older you get, the more expensive that price tag becomes because time is money. I will always love you snowboarding, but I can no longer afford to pay the price tag."
It’s not you, it’s me.
A snowboarding video produced by Joonas Eloranta, featuring following snowboarders: Cees Wille, Jake Simpson, Joe Simpson, Joel Pircklen, Jonathan Begley, Rasmus Rönkä and Tommi Ollikainen.
Additional 8mm footage and analog photography is shot by Risto Järvelin.
Animation and graphics are made by Mikko Kempas.
Assistant filming by Tuukka Korhonen.”
Director
JoonasEloranta
Filmography
IT'S NOT YOU, IT'S ME (2020)
Website
YouTube
http://youtu.be/Src40IRvPWk
Questions and Answers
Athletes
Joonas Eloranta, Cees Wille, Jake Simpson, Joe Simpson, Joel Pircklen, Jonathan Begley, Rasmus Rönkä and Tommi Ollikainen
Co-Presenting Partners
Our Amazing
Partners
Collaborators
Media Partners
Film Guide
SKI CATEGORIES
For this year’s iF3 Movie Awards, any and all films about skiing, snowboarding or a mixture of the two are eligible.
AMATEUR
- Amateur Film of the Year
- Amateur Skier of the Year
ATHLETE
- Female Skier of the Year
- Male Skier of the Year
- Breakthrough Skier of the Year
PRO
- Best Short Movie (under 20min)
- Best Street Segment
- Best Backcountry Segment
- Best Ski Mountaineering Segment
- Best Storytelling
- Jury’s Pick (Dedicated to Kai Smart)
- Best Cinematography
- Best Editing
- Film of the Year
SNOWBOARD CATEGORIES
Whether it’s focused on freestyle, freeride, street, backcountry, telemark skiing, mountaineering, adventuring, a documentary subject, or anything in between, your film is welcome at iF3.
AMATEUR
- Amateur Film of the Year
- Amateur Snowboarder of the Year
ATHLETE
- Female Snowboarder of the Year
- Male Snowboarder of the Year
- Breakthrough Snowboarder of the Year
PRO
- Best Short Movie (under 20min)
- Best Street Segment
- Best Backcountry Segment
- Best Storytelling
- Jury’s Pick (Dedicated to Jeff Keenan)
- Best Cinematography
- Best Editing
- Film of the Year
To all producers and athletes you are invited to register for iF3 2026 !
Registrations are now closed for iF3 2026!
Got questions? Please send us your inquiry via email: [email protected]